Michele Riccio, Ojon's™ global stylist, says there is science behind this claim. Brushing helps sebum or nutrients from the scalp spread along the hair shaft, coating and, crucially, conditioning the hair. Mr Riccio recommends that his clients - except those with very curly hair - brush well every day, using a soft cushioned brush or Tangle Teezer. Work from end to root, to avoid breaking any hair which might be knotted.
Can you brush curly hair?
When it comes to curly hair, brushing - as most tousle-tops will know - causes frizz. And don't even think about holidaying anywhere too hot or humid: fluff alert.
So, what's the answer? Mr Riccio suggests brushing curly hair while it's wet, using a wide-toothed comb, then allowing it to dry naturally for a sleeker finish. And why not try a deep conditioner to help nourish each strand and restore shine?
Does washing your hair daily cause it to dry out?
Mr Riccio says those who wash their hair every day - and most women who live in cities would argue that's a necessity - should use a gentle cleansing shampoo. "My favourite for daily use is Ojon's Dry Recovery Ritual. It's gentle enough for cleansing regularly, with all the benefits of the moisturising ingredients to rehydrate and replenish your hair."
One good tip is to avoid using a two-in-one shampoo and conditioner. These products have been designed for different purposes and cannot be combined successfully.
Are hair bands damaging?
As a rule, yes. When it comes to using elastic bands, Mr Riccio is firm - leave them in the stationery cupboard. "Being rubber, they will harm the cuticle and you'll yank out hair when you tug them" he says. That leaves us with scrunchies (if you favour the Nineties look), plain hair ties or Alice bands - which have made a comeback and sweep aside irritating fringes or wisps. Just make sure they're covered.
"Tie hair back as loosely as possible and away from the scalp, only keeping it up when absolutely necessary", says Mr Riccio. So no Croydon face-lifts please.
Is it true that pulling out one grey hair will encourage more to grow?
Mr Riccio says there is no scientific evidence to support this belief. But pulling out hairs is bad for the scalp. "It can cause infection, scarring and even inhibit new growth."
Does diet make a difference to the quality of your hair?
Eat well, sleep well and think well. "I believe that general health is mirrored in the condition of your hair", says Mr Riccio. "It follows that a well balanced diet of natural ingredients, such as vegetables, fresh fruit and oily fish, is not only essential for your body and mind, but will also be good for your hair".
Can you repair damaged hair?
According to Mr Riccio, almost everything you do to your hair will damage it, though some processes are worse than others. But by following a treatment regime your hair can still look glossy, healthy and full of life.
"Using good quality products such as Ojon will help you to achieve this. I recommend Ojon Restorative Hair Treatment to all my clients. Clinical studies show that after one application the condition of damaged hair improves by 64 per cent when left overnight".
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